Unethical sponsorship?

Private companies in the United Kingdom sponsor British Sign Language (BSL) advertising in the media, and there are several ways in which private companies sponsor BSL advertising. One common method is through TV advertising, where companies may specifically sponsor programs or ad slots that use BSL to reach the deaf and hard-of-hearing community.

However such sponsorship doesn't include HEARING LOSS. ATR questions if such sponsorship no matter how well-meaning, is actually counter-productive to awareness or real inclusion for the majority with hearing loss, including those who don't sign, including many other deaf people,

Many private companies often provide funding or grants to organizations that produce BSL content for various media platforms, such as short films, online videos, or social media campaigns, again none are about hearing loss awareness except in relative terms to using sign language. It is claimed, these sponsorships, including funding to promote political aspects of the deaf community to newspapers (As the Cadbury group does), to help promote accessibility and inclusivity by making BSL content more widely available to the public, except in the case of e.g. the Cadbury Group sponsored a series of written letters not BSL, and would not sponsor challenges to the non-inclusive aspect of the posts from other deaf people., This resulted in claims of Bias and border-line discrimination addressed to the Guardian Newspaper, who refused to accept responses to sponsored posts about BSL..

It is possible for private companies to sponsor political campaigning via letters to papers, including those in British Sign Language (BSL). Companies can choose to financially support political campaigns or organizations that advocate for certain causes, which may involve publishing letters or advertisements in newspapers. This could include BSL letters or content that aim to raise awareness or support for political issues concerning the deaf and hard-of-hearing community. However, sponsorship of political campaigns can vary depending on the company's policies, interests, and the specific campaign being supported.

Awareness appears entirely relative.....